Practical local marketing. Customized around your business.
I'm Clarke Gillies, founder of CG4 Solutions.
Local Marketing With Direct Accountability
For more than 20 years, I've worked with local businesses and business owners facing the same persistent problem:
There are endless ways to spend money on marketing and surprisingly few people helping businesses determine which ones actually make sense.
CG4 Solutions was built to approach that differently.
Why CG4 Solutions Exists
I don't believe every local business should buy the same combination of SEO, advertising, social media, websites and marketing technology.
- Businesses start from different places.
- One may have an excellent reputation and poor online visibility.
- Another may have a strong Google Business Profile but an inadequate website.
- Another may rank reasonably well but lack enough authority outside its own properties.
- The job is to identify the constraint.
- Then improve it.
You'll Work Directly With Me
CG4 Solutions is intentionally structured so I can remain directly involved with clients.
When specialized expertise or additional production is needed, I can bring in resources for that work without turning the client relationship into a traditional agency maze.
That gives clients a single point of accountability while still allowing us to use specialized tools and expertise where appropriate.
Google Business Profile Management & Optimization
Your Google Business Profile is often one of the first places local customers encounter your business.
We optimize and actively manage your profile to help Google better understand your business, strengthen local relevance and give prospective customers stronger reasons to choose you.
Optimized Websites & Website Management
A business becomes more credible online when trustworthy sources throughout its market and industry reinforce who it is.
Depending on the business, this may involve relevant directories, local organizations, industry sources, community relationships, content, media exposure, video, PR, links and other authority signals.
The objective is relevance and credibility—not simply accumulating large numbers of low-value links or mentions.
Local Authority & Relevance Building
Sometimes the Google Business Profile isn't the biggest problem.
The website is.
Thin content, poor structure, weak service pages and unclear geographic relevance can limit both search visibility and conversions.
When an existing site needs more than a few fixes, CG4 Solutions can build and manage an optimized website designed to support Google visibility, AI visibility and lead generation.
Google Local Services Ads
For eligible businesses that can benefit from additional high-intent local visibility.
What We Focus On
Google Business Profile
Google Maps & Local Search
AI Search Visibility
Optimized Websites
Local Authority & Relevance
Supporting services are available when they help advance the larger objective.
The Standard
The goal isn't to make a report look impressive.
It isn't to add deliverables because they sound good on a proposal.
And it isn't to chase every new marketing tactic that appears.
The question is simpler:
Is this helping make the business easier to find, easier to trust or easier to choose?
If the answer is no, we should question why we're doing it.
